5 things I’ve learned about building a community online
A group of people isn't something that you build. You build a place for people to gather and a reason why they should.
Table of Contents
- Curated not Built
- Light Small Fires
- A flag to wave
- Months not days; Years not months
Communities aren't built.
They're tended to like a garden.
A group of people isn't something that you build.
You build a place for people to gather and a reason why they should.
Not many to one.
An audience listens to you.
A community talks to each other.
Before building a community, ask yourself if what you're really looking for is an audience.
Fires die without fuel.
Start friendly arguments.
If there's a good debate, elevate it, try and bring more people into the discussion.
Proactively tag folks who might have good input.
It's better to be a bit too warm than for the fire to go out.
What does your group stand for?
What dream are you selling?
Who should care?
Give your members a flag to wave.
Give them a story they relate to and can rally behind.
Months not days. Years not months.
Communities die when there's no one left who cares.
Most people don't care bc they assume you won't stick around.
Gain trust by proving them wrong.
Find a pace you can sustain long term.
Most of the good stuff comes late.
If you’re building a community I’ve written a more in-depth free guide here:
How to build an online community
Related to Artifacts (Column) The first obvious question you have to ask yourself is: why the hell do I want to do it? 😋 There are two reasons why building a community makes sense for a founder: Community as a Product You want to build a community and monetize it.
This post was adopted from this thread on Twitter:
Thanks for reading 👋🏻
I’m also tweeting at @AnthonyCastrio and running a community for bootstrapped founders at Indie Worldwide where I make curated introductions between founders based on their revenue and goals.
See you there,