Anthony Castrio Essays

I'm an Indie Hacker, Digital Nomad, Community Manager, and sometimes-consultant for startups. I write about all of the above and other things I'm learning about like Languages and Healthcare.

Featured posts

You don’t need a landing page.
Anthony CastrioAnthony Castrio

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You don’t need a landing page.

A website provides social proof, it re-iterates your key selling proposition, it's a useful reference. Landing pages are great once you know what your customers! But none of that matters at the beginning. Yes build a website, but it doesn't need to be anyone's first step when building something new.

SalesStartups
5 things I’ve learned about building a community online5 things I’ve learned about building a community online
Anthony CastrioAnthony Castrio

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5 things I’ve learned about building a community online

Communities aren't built. They're tended to like a garden. A group of people isn't something that you build. You build a place for people to gather and a reason why they should.

Community
The rise of paid communities. What's going on?The rise of paid communities. What's going on?
Anthony CastrioAnthony Castrio

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The rise of paid communities. What's going on?

You might be mistaking audience vs community. When you follow a specific founder, buy their book, join their course etc you're buying access to that specific person and their experience. That's not automatically a community. A true community is founder-agnostic. It doesn't matter who the founder is.

Community

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Give your community a flag to wave
Anthony CastrioAnthony Castrio

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Give your community a flag to wave

What do members of your community believe that most people don't? If your community was embodied as a single person, what would they be like? What's their personality? How would they communicate? Thinking about these things can help you find the spirit of your group.

Community
You don’t need a landing page.
Anthony CastrioAnthony Castrio

/

You don’t need a landing page.

A website provides social proof, it re-iterates your key selling proposition, it's a useful reference. Landing pages are great once you know what your customers! But none of that matters at the beginning. Yes build a website, but it doesn't need to be anyone's first step when building something new.

SalesStartups
5 things I’ve learned about building a community online
Anthony CastrioAnthony Castrio

/

5 things I’ve learned about building a community online

Communities aren't built. They're tended to like a garden. A group of people isn't something that you build. You build a place for people to gather and a reason why they should.

Community
The rise of paid communities. What's going on?
Anthony CastrioAnthony Castrio

/

The rise of paid communities. What's going on?

You might be mistaking audience vs community. When you follow a specific founder, buy their book, join their course etc you're buying access to that specific person and their experience. That's not automatically a community. A true community is founder-agnostic. It doesn't matter who the founder is.

Community
Find your first gig and get paid as a freelancer
Anthony CastrioAnthony Castrio

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Find your first gig and get paid as a freelancer

A solo freelancer is part sales person, part therapist, part project manager, and part whatever it is you actually do. It's a rare breed that can balance it all. I've been a freelancer and a nomad for the last four years, working on hard problems for startups while traveling around the world. These are my hard-won lessons for anyone who’s freelancing now, or planning to start. Let me make you a healthier, wealthier, and happier 👇

Software EngineeringSales
Why are my health insurance premiums increasing by 25%?
Anthony CastrioAnthony Castrio

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Why are my health insurance premiums increasing by 25%?

Today I got a letter in the mail informing me that my health insurance providers wants to charge me 25% more next year. I wrote a letter.

Thanks for reading 👋🏻
I’m also tweeting at @AnthonyCastrio and running a community for bootstrapped founders at Indie Worldwide where I make curated introductions between founders based on their revenue and goals.
See you there,
Anthony